segmentation

Segmentation, Positioning, and Targeting

Our product is set to the ages from 15-65 years old, which is the active ages as already known. Pepsodent Complete Care with a brand new innovation from us gives you the perfect combination between the magnificent protection for 12 hours non stop and also as a strike to a mouth odor. It makes us the complete toothpaste for a family, young and adult ages. We have also created our new positioning that Pepsodent Complete Care is suitable for families and has a complete care that will protect your teeth perfectly.

Objectives

To increase sales up to 20% until January 2009